These tactics worked in concert with an active social media campaign to create buzz around the film that promised to be a reprieve from the typical summer fare.
An online taglio manzo reale prequel comic was also released, as were other pieces of viral marketing like a particularly strange manual.It allowed audiences to demand the movie, and gave the studios backing the film a solid understanding of exactly how many people were interested in seeing.The Muppets, toy Story 3).Prometheus team released a new viral video yesterday that captured everyones attention.Its certainly not the most creative or cost effective way to market your film, but it is an option.
In the months leading up to the launch of The Dark Knight, Warner Brothers launched the award-winning.
He showed up on national television plenty, but also on local news programs and a number of other, more obscure channels.
There have been some fantastically creative film marketing campaigns done using platforms like Vine.In December of 2009, the top fell over to reveal something else entirely.If youre lucky, the film trailer may be embedded on there.The trick is to understand these platforms and create a content strategy that fits the audience who use them.3 The Hunger Games The Hunger Games had some initial advantages.Still, the strategy worked, in part because it integrated itself into our world, making everything seem just a little bit yellower.Ridley Scott, director of the very first.Of course, the more interesting you can make it for the viewer the better.In my opinion, Facebook Apps are what typically make or break a Facebook Pages ability to prove significant ROI or not.#3 Be Smart With Press Junkets.Press Junkets are one of the movie industrys most powerful publicity tactics.
It's no surprise, then, that he was everywhere in the months leading.
Ryan Reynolds promoted the film in character, and wore the costume more often than he maybe needed.
Abrams loves marketing ploys.